Passion and pride will combine to provide a 'pure version' of basketball at the Copper Box this summer, according to Great Britain Senior Men's star Dan Clark.
"It's quite a pure version of the game, which is quite refreshing for the professional game nowadays."
Clark has been a mainstay of head coach Joe Prunty's line-up and is set to represent his country once again with New Zealand the visitors to the capital on Saturday, July 25.
The Greenwich-born forward is enjoying an impressive return to fitness and form this season, having come through a long rehab period assisted by British Basketball, after missing much of the previous club season through injury.
He appears to be benefiting from a well-directed rehab programme too, contributing 13.5 points and 8.5 rebounds-per-game in two crucial wins for Spanish club Montakit Fuenlabrada last month - with three games remaining to secure ACB safety.
After those key clashes, Clark will link up with his national team-mates, ready for a different brand of basketball on the international stage.
"There is a lot more emotion," said the 26-year-old of representing his country.
"The only reason the guys are playing for their national team during the summer is for the love of their country and for the love of the game.
"It takes away all the other things that go on through the club season, the money problems and things like that.
"It's quite a pure version of the game, which is quite refreshing for the professional game nowadays.
"The most important thing I have done in my professional career is play for the national team. I don't think you can get a bigger honour than representing your country."
Clark's actions underlined that sentiment last summer, when he played a key role during Great Britain's EuroBasket qualification campaign, despite missing most of the season.
The Olympian may prove even more influential this time around as he returns to the top of his game - highlighted by one particularly explosive attacking play against former side Laboral Kutxa last month.
"After sitting out for a whole year, it was just like I was still a bit slow on a few things," the Estudiantes academy graduate said of his return.
"Now I feel like I've really got back and feel comfortable out on the court again.
"Every day I feel better and more confident in my body and what it can do so it's a big step for me to show people I can do stuff like that and prove that I am fully fit."
The continuity that comes from camps and competition such as those scheduled for the GB men's side this summer also represent a step in the right direction for Prunty's squad.
Clark strongly believes bringing key players and younger prospects together outside of qualification and tournament windows will prove beneficial when the pressure is on.
Clark added: "It's very, very, very important, immensely important, because the national team should be the pride of our basketball.
"Giving people the opportunity to see that, and for players to be able to play for the national team is a hugely important thing.
"It's an honour we shouldn't underestimate because it is still a national team cap.
"For some guys it will be the first cap, for some guys it will be the 100th cap, but every game for the national team is a great experience and a great honour and everyone should be proud that a game like that will be going on this summer.
"One of the main things Joe has been trying establish in the last few years is that the continuity of the team is the most important thing.
"The more we play together, the more effective we will be and the more games we will win, which is the goal."
Another of Clark's aims is to give back to the game.
Last year he staged the first Dan Clark Camp at University of East London Sports Dock, bringing together high-level coaches from across the continent.
It proved so popular there was 'no other option' but to return bigger and better - and so, as soon as he has served his country, he will turn his attention to helping the next generation.
He said: "Summer is always a fun time for basketball because that is when you get better, when you are really enjoy playing basketball, whether it is with the national team, at a camp or just playing in the parks with your friends."
To enjoy Great Britain v New Zealand, tickets can be purchased via www.tickets.com or by calling 0843 902 8600.